Malbec Icon: Inspired by Wine Production in Mineral Amphorae

O Boticário has just launched Malbec Icon, a new interpretation of the iconic Malbec brand, inspired by the ancient art of crafting wine in mineral amphorae” for a more refined tone. 🍇

The new glass bottle design, produced by Wheaton, was co-created with Pininfarina, one of the world’s foremost automotive design studios.

This repackaging maintains the classic features of the original bottle while introducing a modern touch to this icon of Brazilian perfumery.

A sophisticated aesthetic that preserves the brand’s unmistakable details, textures, and signature colors. The application of a wine-toned gradient paint and silver screen printing enhance this expression of innovation and style in the luxury market. 🎨

It’s an honor to be part of another chapter in the story of Brazil’s best-selling men’s fragrance. 💚💙