Mission, vision & values

Mission

To be happy and to make others happy.

Vision

To be a dynamic corporation, constantly striving for differentiation, innovation, and competitiveness, while fully meeting the aspirations of clients, employees, suppliers, shareholders, and society at large.

Values

Awareness of Our Role in the Global Economy
Each of us is a vital part of the global socioeconomic fabric. Through our work, we contribute to the health, beauty, prosperity, and happiness of others. Our company, as a cell in the vast global economy, must function well to ensure continuous development.

Cultivation of Corporate Memory
Our company’s journey—from its founding to today—is part of our collective memory. By sharing our history, products, and practices, we strengthen our internal community and deepen pride in our contributions.

Building and Sustaining Lasting Relationships
Relationships built on sincerity, respect, and trust ensure mutual understanding and resilience. This applies to clients, employees, suppliers, and all other stakeholders.

Commitment to Ethics and Citizenship
Acting within the norms and laws of the company, community, and country fosters actions that benefit society and promote collective well-being.

Achieving Positive Economic and Financial Results
Profitability is essential for happiness and sustainability. A profitable company ensures rewards, better working conditions, and effective contributions to families, employees, and communities.

Overcoming Prejudice
Discrimination of any kind—be it based on race, gender, religion, sexual orientation, or political beliefs—has no place. We are all equal before human and divine laws.

Commitment to Continuous Learning
Continuous improvement is key. By exploring new methods, reflecting on actions, and learning from others, we enhance our work and achieve excellence.

Valuing Life
Trust in humanity. Work to create environments where relationships are genuine, meaningful, and fraternal. Cherish every moment as unique.

Fostering Collective Dreams
Encourage freedom to imagine, create, and find solutions that bring satisfaction and happiness to all.

Environmental Preservation
Protect the environment by avoiding pollution, promoting recycling, and preserving nature within the company and the community.