Malbec Icon: inspired by the production of wines in mineral amphorae.

O Boticário has just launched Malbec Icon, a new interpretation of the iconic Malbec brand, inspired by the production of wines in mineral amphorae. 🍇

The new design of the glass bottle, produced by Wheaton, was co-created by Pininfarina, one of the world’s leading automotive design studios.

The repacking respected the classic features of the packaging, adding modernity to an icon of Brazilian perfumery.

A sophisticated aesthetic, while maintaining the brand’s iconic details, textures and unmistakable colors. The application of wine-colored gradient paint and silver screen printing complete the expression of innovation and style in the luxury market. 🎨

It was an honor to take part in yet another chapter of the best-selling fragrance in men’s perfumery in Brazil. 💚💙