Wheaton attended Luxe Pack New York 2026, held on May 6 and 7, consolidating its global presence in the premium packaging sector and reinforcing its commitment to innovation, design, and the future of glass.
Recognized as one of the industry’s leading international events, the trade show brought together brands, experts, and companies driving transformations in the luxury market. In this context, Wheaton presented solutions that combine technology, creativity, and manufacturing excellence, highlighting how glass continues to evolve as a key player in sophisticated, sustainable, and sensory experiences.
More than just following trends, Wheaton reaffirms its Among the highlights of the exhibition was 360° Hot Stamping, a technique that provides a continuous metallic finish across the entire surface of the bottle, following its curves with precision and elegance. The effect enhances the packaging’s visual impact and reinforces its premium appeal, while also opening up creative possibilities when combined with other decorative elements.
Among the highlights of the exhibition was 360° Hot Stamping, a technique that provides a continuous metallic finish across the entire surface of the bottle, following its curves with precision and elegance. The effect enhances the packaging’s visual impact and reinforces its premium appeal, while also opening up creative possibilities when combined with other decorative elements.
Contour Painting also drew attention by exploring depth, contrast, and shine in modern and sophisticated compositions. The technique highlights the glass’s forms and creates dynamic visual effects that elevate the packaging’s aesthetic experience.
Clear Crystal Effect Painting, on the other hand, highlighted the beauty of transparency and luminosity inspired by crystal cutting. With a refined and contemporary look, the decoration subtly highlights textures and points of light, reinforcing the natural elegance of the glass.
Artistic Painting added even more personality to the packaging, showcasing the creative versatility of glass as a medium for expression. With possibilities ranging from minimalism to more conceptual designs, the technique transforms each bottle into a unique and emotional visual experience.
Another major highlight was the Inner Color decoration, presented in Metallic, Chameleon, and Pearlescent versions. The internal painting technique creates effects of depth, intensity, and movement, revealing different nuances depending on the incidence of light and the viewing angle. The result is a sophisticated, contemporary finish aligned with the main trends in the premium market.
In addition to the solutions presented, Luxe Pack New York 2026 was also an important opportunity to strengthen connections, exchange experiences, and expand dialogues with brands and professionals from different parts of the world. These encounters drive ideas, inspire new paths, and reinforce Wheaton’s vision for the future of glass packaging.
Participation in the event underscores that innovation, technology, and creativity remain essential pillars for the company, which continues to evolve constantly to transform glass into increasingly surprising experiences.
And next year promises to be even more special. In constant evolution, Wheaton will continue to invest in innovation, design, and new possibilities to build, together with the market, the future of glass packaging.