Celebrating two decades of an iconic brand requires more than just a special edition. It requires packaging capable of conveying history, sophistication, and innovation in a single object.
For the limited-edition Malbec 20 Years, launched by O Boticário under the concept “The future is our legacy,” Wheaton helped design a bottle that embodies this historic moment for the brand. Inspired by the union of tradition and the future, the packaging transforms the glass into an essential element of the experience, highlighting the collectible nature of the edition and reinforcing its premium appeal.
More than just protecting the fragrance, the bottle conveys exclusivity from the very first glance. Every detail was designed to reflect Malbec’s positioning, a brand recognized for its history of innovation in Brazilian perfumery, now celebrated in an edition that honors its legacy while looking ahead to its next chapters.
Technical Precision in the Service of Brand Identity
Commemorative projects demand an even higher level of care at every stage of development. In the case of Malbec 20 Years, the challenge was to transform the campaign concept into packaging that conveyed sophistication, perceived value, and collectibility.
The result is a bottle that showcases Wheaton’s ability to combine quality, manufacturing precision, and a premium finish to meet the demands of major fragrance brands. Each solution reinforces the company’s commitment to developing packaging that not only complements a fragrance but also expands its narrative and strengthens its connection with the consumer.
Because when design, technology, and purpose come together, glass ceases to be merely packaging and becomes part of the brand’s legacy.