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With an extremely sophisticated design reminiscent of a jewel. The perfume was the first Brazilian product to bring the painting technology applied to the bottle's internal surface, exploring the depth and distribution of the glass, the thickness of the walls and the bottom of the bottle, providing a three-dimensional visual effect.
Through the Inner Color technology, it is possible to access new packaging customization possibilities, as it can be combined with all decoration techniques applied to the outside of the flask, such as serigraphy, hot-stamping, painting, digital printing and others. Exploring creativity, it is possible to unite technologies and obtain different effects to create innovative and elegant packaging.
The color palette includes dark tones with a closed finish, providing a luxurious effect. The result is a sophisticated and modern look, becoming a strong trend in the cosmetic market.
For this new process, Wheaton contemplated the rigorous mapping of chemical and quality tests, in addition to submitting to extensive research, proving to be resistant to prolonged contact with fragrances and reaching international quality standards.
The entire creation and development of the production process, from application to curing and burning, are Brazilian expertise. The company even has a public Inner Color patent application with the INPI.
The packaging won the Gold award in the Perfume category at the ABRE Brazilian Packaging Award, and the Grandes Cases Packaging Award in 2021.