- Business Units
The project's challenge was to create a special reinterpretation of the amphora, a symbol of Boticário's history, reflecting this unique and sophisticated collection.
For this project, the inspiration is the history of the brand O Boticário, which was created in 1977, in a small Botica in the center of Curitiba, installed precisely at number 214 of one of the streets.
The amphora, icon of Boticário's history, was delicately cut to enhance the quality and florality of the fragrances: 3 perfumery jewels.
The bottle accompanies the sophistication of the fragrance and features a multifaceted structure with a stunning visual effect, reminiscent of a polished jewel. The glass has an intense shine and a thick base that evokes the most noble creations.
The transparency of the glass enhances the sophistication and delicacy of the platinum serigraphy shine. To achieve the polished and well-defined faces, the flask mold was developed in steel, also ensuring the sophisticated shine of the glass.
Wheaton won two awards with Botica 214 packaging: the Silver Award in the Structural Design / Shape category at the ABRE Awards, and the Grandes Cases de Packaging Award in 2019.