- Business Units
O.U.i brings consumers a sophisticated line of perfumery, body and bath products. The entire design of the brand, including packaging, was inspired by the French lifestyle.
One of the challenges was to combine the taste of Brazilian and French in the same bottle. For this, experts had the mission of translating the French “savoir-faire” (know-how) into packaging.
The flasks are transparent and with minimalist decoration. The highlight is the thickness of the bottom of the package, the refined relief and the labeling, inspired by French products.
The adopted design brings the charm of transformations in high perfumery. The glass is precisely crafted and forms a unique composition, which brings more elegance to daily perfuming rituals.
We used a different proposal for the bold thick background. We carried out a special work on the mold so that the concentration of vitreous mass presented an elegant aesthetic in the final product.
The packaging won the Great Cases of Packaging award in 2021.