Awards

DESOBEDIENTE, quem disse, berenice? – ABRE Brazilian Packaging Winner and WorldStar Award in 2019

O foco da criação da embalagem do Desobediente foi o conceito de irreverência da marca quem disse, berenice? expresso de forma divertida, sem ser infantil. A embalagem é criativa e inovadora, com um design gráfico criado para expressar o fora do comum, impertinente, desejável e divertido. O frasco do Desobediente foge dos padrões da perfumaria nacional. O formato irregular de uma bola de chiclete com terminação descentralizada e base de apoio na lateral implicaram em alguns desafios técnicos para a produção em alta escala.

Creative and innovative packaging

The focus of the creation of the packaging for Disobediente was the irreverence concept of the brand quem disse, berenice? expressed in a playful way, without being childish. The packaging is creative and innovative, with a graphic design created to express the unusual, naughty, desirable and fun.

The Disobediente flask deviates from the national perfumery standards. The irregular shape of a bubblegum ball with an off-centered end and support base on the side implied some technical challenges for high-scale production.

The packaging won the WorldStar award, in the Health & Personal Care category (Health and Beauty), and the Silver award in the Structural Design category at the ABRE Brazilian Packaging Award.

The focus of the creation of the packaging for Disobediente was the irreverence concept of the brand quem disse, berenice? expressed in a playful way, without being childish. The packaging is creative and innovative, with a graphic design created to express the unusual, naughty, desirable and fun. The Disobediente flask deviates from the national perfumery standards. The irregular shape of a bubblegum ball with an off-centered end and support base on the side implied some technical challenges for high-scale production. The packaging won the WorldStar award, in the Health & Personal Care category (Health and Beauty), and the Silver award in the Structural Design category at the ABRE Brazilian Packaging Award.