- Business Units
The focus of the creation of the packaging for Disobediente was the irreverence concept of the brand quem disse, berenice? expressed in a playful way, without being childish. The packaging is creative and innovative, with a graphic design created to express the unusual, naughty, desirable and fun.
The Disobediente flask deviates from the national perfumery standards. The irregular shape of a bubblegum ball with an off-centered end and support base on the side implied some technical challenges for high-scale production.
The packaging won the WorldStar award, in the Health & Personal Care category (Health and Beauty), and the Silver award in the Structural Design category at the ABRE Brazilian Packaging Award.