
DESOBEDIENTE, quem disse, berenice? – ABRE Brazilian Packaging Winner and WorldStar Award in 2019

The focus of the creation of the packaging for Disobediente was the irreverence concept of the brand quem disse, berenice? expressed in a playful way, without being childish. The packaging is creative and innovative, with a graphic design created to express the unusual, naughty, desirable and fun.
The Disobediente flask deviates from the national perfumery standards. The irregular shape of a bubblegum ball with an off-centered end and support base on the side implied some technical challenges for high-scale production.
The packaging won the WorldStar award, in the Health & Personal Care category (Health and Beauty), and the Silver award in the Structural Design category at the ABRE Brazilian Packaging Award.