Wheaton participates in Paris Packaging Week 2024, highlighting the market trend towards sustainable packaging

The company is present for the second consecutive year at the event, showing that it is possible to develop products with quality, beauty and design, within the goals of sustainability

Between January 17th and 18th, some of the world’s leading luxury brands will gather at the Paris Expo Porte de Versailles for one of the biggest packaging and innovation fairs on the market: Paris Packaging Week 2024. Wheaton, a leading national company and one of the largest facilities in the world specializing in the supply of glass packaging, will be present for the second consecutive year.

The event brings together the world’s most renowned beauty, luxury beverage and FMCG brands for an opportunity to meet packaging suppliers with innovative materials, ideas and technologies. In addition to presenting the latest design trends, the event also encourages the dissemination of sustainable solutions. Given the global scenario, the trend is for more and more consumers to prioritize brands that show concern for the environment.

For Paris Packaging Week 2024, Wheaton will make available its entire portfolio of innovative and luxurious glass packaging and techniques such as inner color, scented screen printing and digital printing, and will highlight its products developed with environmental awareness, aiming to minimize the impacts of the industry in nature. In recent years, the company – a pioneer in the global glass industry to use biomethane as a partial replacement for natural gas – has adopted several ecological practices, both in its product lines and throughout its production chain, investing in clean energy and reducing water consumption, for example.

As Ricardo Lopes, Commercial and Marketing Director of Wheaton Group, explains, the company is committed to continually improving its impact on biodiversity. “Wheaton has been evaluating the global scenario and developing products that meet current demands, aiming to guarantee quality, beauty and design, within the goals of sustainability”, he states. One of the manufacturer’s highlights is the Ecoglass line, developed with the aim of promoting the circular economy and reducing the consumption of raw materials taken from nature.

Composed of six packaging models that, in addition to design and innovation, have sustainable characteristics such as:

 • Lightweight bottle, which contains 20% less glass mass than a traditional bottle and reduces CO2 emissions by more than 30%.

 • Thread termination: to promote product refilling and facilitate the separation of materials in the recycling process;

 • Refill glass packaging that allow you to refill perfume bottles or other products.

“Glass is infinitely recyclable without losing any type of attribute, which is why all of our industrial waste is reused, using 100% of the glass produced in our operations in the production cycle itself”, declares Ricardo.

One of the innovations that the public will be able to see up close will be the Inner Color Translucent technology. It is a painting applied to the inside of the bottle, thus exploring the depth and distribution of the glass, the thickness of the walls and bottom of the bottle. The technique also causes a three-dimensional effect, giving the product a modern and sophisticated look.

Wheaton stands out for its pioneering role in biomethane

Wheaton is a global pioneer in the use of renewable fuels, incorporating biomethane into its processes, partially replacing natural gas. As a result, the company recorded an annual reduction of around 7 thousand tons of CO² — equivalent to planting more than 50 thousand trees over two decades, reinforcing its environmental impact.

Gaseous biofuel comes from the biological decomposition of organic matter. This biofuel is extracted from urban waste stored in a landfill in the largest Brazilian city, São Paulo, more precisely in Sapopemba, a district in the East Zone. With the reuse of organic matter, it is possible, for example, to create a cycle of reuse of elements that would normally be completely discarded.

“Using biomethane is a way of demonstrating how energy efficiency and environmental solutions can go hand in hand. Brazil has stood out in these sectors, and it is a pride to represent the country in such significant events for the market”, concludes Ricardo Lopes.

About Wheaton

With more than a century of experience in the production of glass packaging, Wheaton completed 71 years of operation in Brazil. It is a national leader and one of the largest facilities in the world specialized in the supply of glass packaging, serving the most important companies in the perfumery and cosmetics, pharmaceutical and food segments, exporting to several countries.

The high capacity for daily production of glass packaging, decoration and manufacturing of molds and equipment in the São Bernardo do Campo manufacturing park allows the company to offer complete, agile, flexible solutions with a shorter response time to market needs. The company is also a pioneer in the global glass industry to use biomethane as a partial replacement for natural gas.

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Wheaton Brasil Vidros: https://www.linkedin.com/company/wheaton/