In the cosmetics industry, innovation and originality are essential to capturing the consumer’s attention. With this in mind, O Boticário, in collaboration with Wheaton, introduced the new packaging for the Glorioso Nativa SPA Multifunctional Oil—a product that not only protects but also delivers an emotional aesthetic that reflects the brand’s essence. Let’s dive into the success of this project, from concept to impactful results!
O Boticário aimed to create unique glass packaging that stood out in the oils segment. More than just providing protection, the packaging needed to resonate emotionally and embody the brand’s values. The result? A beautifully crafted bottle with soft, flowing curves that exudes elegance and refinement.
Blending sustainability with design was a key challenge. To meet this goal, approximately 40% post-consumer recycled glass (PCR) was used in production. Additionally, the threaded neck design allows for easy component separation (valve and bottle), facilitating safe and complete recycling.
The Glorioso Nativa SPA Multifunctional Oil packaging sets itself apart in the oils category by utilizing glass, known for preserving product integrity. Its ergonomic shape is designed to offer both style and convenience for the consumer’s daily routine!
Unique graphic details and premium finishes add another layer of distinction. This packaging is more than just functional—it provides a rich sensory experience, reflecting quality and trustworthiness. The exclusive, ergonomic design combines practicality with elegance, making it an ideal addition to any skincare ritual.
The sophisticated, distinguished design of Glorioso Nativa SPA's packaging ensures a commanding presence on shelves. The elegant glass bottle stands out among competitors, while its ergonomic design and aesthetic appeal attract attention and elevate the consumer experience.
Committed to sustainability, the Glorioso Nativa SPA Multifunctional Oil packaging incorporates approximately 40% post-consumer recycled glass (PCR), reducing the demand for raw materials and lowering CO₂ emissions.
Furthermore, 10% biogas is used in the production process, replacing part of the natural gas in the furnaces—a significant step towards greener manufacturing.
The Glorioso Nativa SPA packaging case by O Boticário is a testament to success in the cosmetics industry. Developed with exclusive design, innovation, and a commitment to sustainability, it provides a meaningful, elevated experience for consumers.
