Innovation and design once again took center stage at the 2025 Grandes Cases de Embalagem Awards, and Wheaton was among the big winners of the night. Five projects were awarded, developed in partnership with brands that are transforming the market and reinforcing Wheaton’s commitment to quality, technology, and sustainability in every detail.
Held annually, the Great Cases Awards recognize packaging that stands out for its contribution to innovation, design, and consumer experience. Being among the winners is a milestone that values not only the final product, but also the creative process and the values behind each project. Once again, Wheaton has established itself as a benchmark in building solutions that combine aesthetics, functionality, and purpose.
Each bottle developed is the expression of a greater purpose: to give shape to innovation, design, and emotion through glass. With creativity, engineering, and technical excellence, Wheaton creates solutions that tell stories, awaken the senses, and strengthen the connection between brands and consumers.
Among the winners of this edition, one of the highlights is Sabiá Olive Oil, which reinforces Wheaton’s versatility by combining design and functionality for the food segment. The amber glass bottle, the result of two years of research and developed for limited editions, balances aesthetics and product preservation, reflecting care and excellence in every detail.
Celebrating two decades of history, Malbec 20 Anos, by O Boticário, also stands out as an icon of sophistication. The commemorative edition features a collectible bottle designed by Italian studio Pininfarina, with translucent metallization in purple and wine gradient and gold hot stamping. A true work of art in glass that conveys exclusivity and the legacy of a fragrance that spans generations.
Another award winner is Clash, also by O Boticário, which reflects strength and authenticity. Its imposing design is highlighted by the bottle’s high relief, which lends personality and modernity, communicating power and freshness with a balance between aesthetics and concept.
Aura Alba, by Natura, celebrates feminine strength and sensitivity in its purest form. The packaging developed by Wheaton is a glass jewel: the base features an embossed Konare Alba Rose from Bulgaria, the flower that inspired the fragrance, symbolizing the union between nature, art, and emotion.
Rounding off the highlights, Natura Chronos Derma combines premium design and sustainable innovation. Its exclusive jars feature gradient painting, a glossy finish, an opaque top, and a translucent base, with gold hot stamping details that reinforce sophistication. In addition to its striking appearance, the big difference is in the refillable packaging, which extends the life of the bottle and contributes to reducing environmental impact.
More than just manufacturing bottles, Wheaton contributes to the creation of sensory and visual experiences that delight consumers. Each package reflects the company’s ongoing pursuit of innovation, quality, and sustainability: values that position the company as a strategic partner to major beauty, fragrance, and personal care brands.
The recognition in the Grandes Cases de Embalagem Award reinforces Wheaton’s mission to transform glass into art and technology. A work that combines tradition, creativity, and industrial performance to shape ideas that inspire and drive the future of packaging design in Brazil.