{"id":17785,"date":"2026-02-23T10:26:16","date_gmt":"2026-02-23T13:26:16","guid":{"rendered":"https:\/\/www.wheaton.com.br\/?p=17785"},"modified":"2026-02-23T10:26:18","modified_gmt":"2026-02-23T13:26:18","slug":"wheaton-lleva-tecnologia-diseno-y-sofisticacion-a-la-paris-packaging-week-2026","status":"publish","type":"post","link":"https:\/\/www.wheaton.com.br\/es\/blog\/novedades\/wheaton-lleva-tecnologia-diseno-y-sofisticacion-a-la-paris-packaging-week-2026\/","title":{"rendered":"Wheaton lleva tecnolog\u00eda, dise\u00f1o y sofisticaci\u00f3n a la Paris Packaging Week 2026"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p>Los d\u00edas 5 y 6 de febrero, <strong>Wheaton estuvo presente en PCD Paris 2026<\/strong>, uno de los principales encuentros mundiales dedicados a los envases para los segmentos de perfumer\u00eda, cosm\u00e9tica y cuidado personal, celebrado durante la Paris Packaging Week, en Par\u00eds.<\/p>\n\n\n\n<p><strong>El evento fue el escenario para la presentaci\u00f3n de lanzamientos y soluciones que refuerzan la combinaci\u00f3n entre tecnolog\u00eda, dise\u00f1o y sostenibilidad, pilares que gu\u00edan la actuaci\u00f3n global de la empresa<\/strong>. A lo largo de los dos d\u00edas, Wheaton present\u00f3 t\u00e9cnicas de decoraci\u00f3n que ampl\u00edan las posibilidades creativas y elevan el valor percibido de los envases de vidrio.<\/p>\n\n\n\n<p><strong>Entre los aspectos m\u00e1s destacados se encontraba la pintura art\u00edstica, que transforma el frasco en un aut\u00e9ntico lienzo de expresi\u00f3n.<\/strong> Vers\u00e1til y din\u00e1mica, esta t\u00e9cnica permite composiciones vibrantes o sutiles, traduciendo la identidad de las marcas con personalidad y autenticidad, y fortaleciendo las conexiones emocionales con el consumidor.<\/p>\n\n\n\n<p><strong>Las aplicaciones internas Inner Color Met\u00e1lica, Camale\u00e3o y Perolizada tambi\u00e9n cobraron protagonismo, explorando efectos \u00f3pticos, brillo y profundidad. <\/strong>Al utilizar la pintura interna, el dise\u00f1o revela movimiento e intensidad, creando experiencias visuales premium que se transforman seg\u00fan la incidencia de la luz y el \u00e1ngulo de observaci\u00f3n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.wheaton.com.br\/wp-content\/uploads\/2026\/02\/booth-010-1024x681.jpg\" alt=\"\" class=\"wp-image-17792\" style=\"aspect-ratio:1.5037301700728885;width:759px;height:auto\" srcset=\"https:\/\/www.wheaton.com.br\/wp-content\/uploads\/2026\/02\/booth-010-1024x681.jpg 1024w, https:\/\/www.wheaton.com.br\/wp-content\/uploads\/2026\/02\/booth-010-300x200.jpg 300w, https:\/\/www.wheaton.com.br\/wp-content\/uploads\/2026\/02\/booth-010-768x511.jpg 768w, https:\/\/www.wheaton.com.br\/wp-content\/uploads\/2026\/02\/booth-010-1536x1022.jpg 1536w, https:\/\/www.wheaton.com.br\/wp-content\/uploads\/2026\/02\/booth-010-600x399.jpg 600w, https:\/\/www.wheaton.com.br\/wp-content\/uploads\/2026\/02\/booth-010.jpg 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Otro punto destacado fue la Pintura Efecto Cristal Incoloro, que realza la estructura del vidrio al crear un efecto tridimensional sutil y contempor\u00e1neo<\/strong>. Inspirada en la est\u00e9tica del cristal tallado, la t\u00e9cnica resalta las transparencias, los puntos brillantes y la frescura visual, convirtiendo al vidrio en el protagonista de la composici\u00f3n.<\/p>\n\n\n\n<p><strong>La pintura Contorno reforz\u00f3 la integraci\u00f3n entre color, forma y movimiento, al envolver el frasco con precisi\u00f3n t\u00e9cnica y crear una profundidad sofisticada. <\/strong>Por su parte, el <strong>Hot Stamping 360\u00b0 demostr\u00f3 c\u00f3mo el brillo met\u00e1lico continuo puede acompa\u00f1ar las curvas del vidrio con fluidez,<\/strong> ampliando el impacto visual y la percepci\u00f3n de exclusividad.<\/p>\n\n\n\n<p>La participaci\u00f3n en PCD Paris 2026 <strong>refuerza el compromiso de Wheaton de anticiparse a las tendencias, invertir en tecnolog\u00eda y ofrecer soluciones que combinan ingenier\u00eda, est\u00e9tica e innovaci\u00f3n sensorial.<\/strong> M\u00e1s que seguir los movimientos globales, la empresa se mantiene conectada a las transformaciones del mercado, moldeando el futuro del vidrio con excelencia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los d\u00edas 5 y 6 de febrero, Wheaton estuvo presente en PCD Paris 2026, uno[&#8230;]<\/p>\n","protected":false},"author":7,"featured_media":17786,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[312],"tags":[],"class_list":["post-17785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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