{"id":18292,"date":"2026-06-25T13:52:54","date_gmt":"2026-06-25T16:52:54","guid":{"rendered":"https:\/\/www.wheaton.com.br\/?p=18292"},"modified":"2026-06-25T13:53:32","modified_gmt":"2026-06-25T16:53:32","slug":"malbec-20-years-when-legacy-takes-shape-in-a-glass","status":"publish","type":"post","link":"https:\/\/www.wheaton.com.br\/en\/blog\/success-cases\/malbec-20-years-when-legacy-takes-shape-in-a-glass\/","title":{"rendered":"Malbec 20 Years: When Legacy Takes Shape in a Glass"},"content":{"rendered":"\n<p><strong>Celebrating two decades of an iconic brand requires more than just a special edition. It requires packaging capable of conveying history, sophistication, and innovation in a single object.<\/strong><\/p>\n\n\n\n<p>For the limited-edition <strong>Malbec 20 Years<\/strong>, launched by <strong>O Botic\u00e1rio <\/strong>under the concept <em>\u201cThe future is our legacy,\u201d<\/em> Wheaton helped design a bottle that embodies this historic moment for the brand. Inspired by the union of tradition and the future, the packaging transforms the glass into an essential element of the experience, highlighting the collectible nature of the edition and reinforcing its premium appeal.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"980\" height=\"885\" src=\"https:\/\/www.wheaton.com.br\/wp-content\/uploads\/2026\/06\/malbec-20-boticario-1.avif\" alt=\"\" class=\"wp-image-18286\" style=\"aspect-ratio:1.1073576666392024;width:333px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>More than just protecting the fragrance, the bottle conveys exclusivity from the very first glance. <strong>Every detail was designed to reflect Malbec\u2019s positioning, a brand recognized for its history of innovation in Brazilian perfumery<\/strong>, now celebrated in an edition that honors its legacy while looking ahead to its next chapters.<\/p>\n\n\n\n<p><strong>Technical Precision in the Service of Brand Identity<\/strong><\/p>\n\n\n\n<p>Commemorative projects demand an even higher level of care at every stage of development. In the case of Malbec 20 Years, <strong>the challenge was to transform the campaign concept into packaging that conveyed sophistication, perceived value, and collectibility.<\/strong><\/p>\n\n\n\n<p>The result is a bottle that showcases Wheaton\u2019s ability to combine quality, manufacturing precision, and a premium finish to meet the demands of major fragrance brands. <strong>Each solution reinforces the company\u2019s commitment to developing packaging that not only complements a fragrance but also expands its narrative and strengthens its connection with the consumer.<\/strong><\/p>\n\n\n\n<p><strong>Because when design, technology, and purpose come together, glass ceases to be merely packaging and becomes part of the brand\u2019s legacy.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celebrating two decades of an iconic brand requires more than just a special edition. It[&#8230;]<\/p>\n","protected":false},"author":7,"featured_media":18287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[557],"tags":[],"class_list":["post-18292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Malbec 20 Years: When Legacy Takes Shape in a Glass - Wheaton<\/title>\n<meta name=\"description\" content=\"Celebrating two decades of an iconic brand requires more than just a special edition. It requires packaging capable of conveying history, sophistication,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wheaton.com.br\/en\/blog\/success-cases\/malbec-20-years-when-legacy-takes-shape-in-a-glass\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malbec 20 Years: When Legacy Takes Shape in a Glass - Wheaton\" \/>\n<meta property=\"og:description\" content=\"Celebrating two decades of an iconic brand requires more than just a special edition. It requires packaging capable of conveying history, sophistication,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wheaton.com.br\/en\/blog\/success-cases\/malbec-20-years-when-legacy-takes-shape-in-a-glass\/\" \/>\n<meta property=\"og:site_name\" content=\"Wheaton\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T16:52:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-25T16:53:32+00:00\" \/>\n<meta name=\"author\" content=\"Luana Wheaton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luana Wheaton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/blog\\\/success-cases\\\/malbec-20-years-when-legacy-takes-shape-in-a-glass\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/blog\\\/success-cases\\\/malbec-20-years-when-legacy-takes-shape-in-a-glass\\\/\"},\"author\":{\"name\":\"Luana Wheaton\",\"@id\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/#\\\/schema\\\/person\\\/fa4f218431258ee733e36f8c9462b4a0\"},\"headline\":\"Malbec 20 Years: When Legacy Takes Shape in a Glass\",\"datePublished\":\"2026-06-25T16:52:54+00:00\",\"dateModified\":\"2026-06-25T16:53:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/blog\\\/success-cases\\\/malbec-20-years-when-legacy-takes-shape-in-a-glass\\\/\"},\"wordCount\":274,\"publisher\":{\"@id\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/blog\\\/success-cases\\\/malbec-20-years-when-legacy-takes-shape-in-a-glass\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wheaton.com.br\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/malbec-20-boticario-1.avif\",\"articleSection\":[\"Success Cases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/blog\\\/success-cases\\\/malbec-20-years-when-legacy-takes-shape-in-a-glass\\\/\",\"url\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/blog\\\/success-cases\\\/malbec-20-years-when-legacy-takes-shape-in-a-glass\\\/\",\"name\":\"Malbec 20 Years: When Legacy Takes Shape in a Glass - Wheaton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/blog\\\/success-cases\\\/malbec-20-years-when-legacy-takes-shape-in-a-glass\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wheaton.com.br\\\/en\\\/blog\\\/success-cases\\\/malbec-20-years-when-legacy-takes-shape-in-a-glass\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wheaton.com.br\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/malbec-20-boticario-1.avif\",\"datePublished\":\"2026-06-25T16:52:54+00:00\",\"dateModified\":\"2026-06-25T16:53:32+00:00\",\"description\":\"Celebrating two decades of an iconic brand requires more than just a special edition. 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