{"id":17829,"date":"2026-03-04T16:15:29","date_gmt":"2026-03-04T19:15:29","guid":{"rendered":"https:\/\/www.wheaton.com.br\/?p=17829"},"modified":"2026-03-04T16:21:38","modified_gmt":"2026-03-04T19:21:38","slug":"wheaton-gains-international-media-attention-with-just-cavallis-give-me-magic-project","status":"publish","type":"post","link":"https:\/\/www.wheaton.com.br\/en\/blog\/news\/wheaton-gains-international-media-attention-with-just-cavallis-give-me-magic-project\/","title":{"rendered":"Wheaton gains international media attention with Just Cavalli’s \u201cGive Me Magic\u201d project"},"content":{"rendered":"\n

Wheaton gained international recognition by developing the packaging for Just Cavalli Give Me Magic<\/strong>, a fragrance by Italian brand Roberto Cavalli, launched under license from Interparfums Inc. The luxury packaging project combines precision engineering, innovative design, and advanced glass decoration techniques, positioning the Brazilian company as a global benchmark in the premium perfume packaging segment.<\/p>\n\n\n\n

The creation was featured in Formes de Luxe, an international publication specializing in luxury packaging, which highlighted Wheaton’s expertise in developing the bottle. Among the main differentiators pointed out are the gradient concrete effect finish and the application of neon screen printing, elements that reinforce the fragrance’s urban and contemporary visual identity.<\/p>\n\n\n\n

The project also gained visibility in the Behind the Pack Edit series, published on LinkedIn by Formes de Luxe itself, expanding the international reach of the case and highlighting Wheaton’s leading role in the creation of packaging that combines high technical complexity, innovation in glass, and strong aesthetic impact.<\/p>\n\n\n\n

The 90 ml bottle has a striking design, with a central constriction and sculptural presence, requiring a high level of expertise in mold manufacturing and industrial production processes. The paintwork, inspired by urban concrete and developed in co-creation with Grupo Experimento, creates a gradient effect that transitions between opacity and transparency. The neon screen printing adds visual intensity and modernity to the whole. Each stage of development was designed to transform the glass into a sensory experience and brand expression.<\/p>\n\n\n\n

The presence in international publications specializing in luxury packaging reinforces Wheaton’s authority in the global market for glass perfume bottles. More than technical recognition, it is the validation of a trajectory built on innovation, strategic collaboration, and production excellence.<\/p>\n\n\n\n

Read the full articles on the official Formes de Luxe links and follow how Wheaton continues to connect creativity, technology, and engineering to shape the future of glass packaging on the international stage.<\/p>\n\n\n\n

\n
LinkedIn Formes De Luxe<\/a><\/div>\n\n\n\n
Formes De Luxe Website<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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