It was announced, on October 23rd, the winners for the 2018 Grandes Cases Award. The ceremony took place in the Centro Universitário SENAC, in São Paulo and gathered more than 400 people, from industries representatives and design agencies to raw-material and equipment manufactures.
Wheaton won with 4 packaging cases:
• La Victorie, from Eudora;
• BotiCollection, from O Boticário;
• Floratta, from O Boticário;
• Inebriante, from Hinode;
The Grandes Cases Award is promoted by the EmbalagemMarca magazine and aims to encourage and value the search for excellence in Brazilian packages, awarding those that were noted by the optimization of its elements set or, separately, one or more elements that have great deal in obtaining positive results for the company that detains the brand and for the final consumer.
The packages were analyzed under the perspective of the benefits brought to the brand owner, suppliers, final consumers and the environment, considering the reduction of raw materials and costs, productivity, innovation, value, design and environmental impact.