Wheaton participated on the 2nd edition of the ABUP Home & Gift fair that gathered tableware and decoration companies at SP Expo pavilion from February 16th to 19th.
In a 336m² stand, Wheaton presented new launches, such as:
- New colors of Emotions’ goblets: following the main trends for tableware, Wheaton launched this year new pastel colors for the Emotions’ dessert, juice and multiuse goblets;
- Special Edition for the Barroco line: aligned with tradition and sophistication, Wheaton launched a dinner set composed by flat plates, soup plates and glasses of Barroco line in golden colors, perfect for special moments and celebrations;
As our main launch, we had augmented reality (AR) apps that provided a new and innovative way of interacting with our products and packages.
Besides the AR apps, but still with a differentiated design, Wheaton displayed its launches and standard products in many scenarios, such as a premium kitchen, a gourmet porch and a bar, as well as table sets, displays and window displays to inspire and enchant.
And to involve even more the visitors, the distribution of ice-creams in the Funny line goblets that change color when cold, the distribution of beer in our mini neon glasses and the coffee and other hot beverages in Fun Café cups and mugs that also change color, but when it’s hot, concluded Wheaton’s presence in another successful event.
See what we’d presented in the fair: